A personal lab for behavioral experiments, cognitive puzzles, and curious explorations at the intersection of how we think and how the world works.
Six domains where scientific method meets everyday curiosity. Each one is a lens for understanding behavior, decisions, and the hidden patterns around us.
Active explorations, works in progress, and rabbit holes we're currently lost in.
Hands-on tools to train your brain, track your growth, and document your insights.
The scientists, psychologists, and curious minds whose work shaped how we understand thinking, behavior, and the world.
Behavioral Economics · Cognitive Psychology
Nobel laureate who proved humans are predictably irrational. His work with Amos Tversky on heuristics and biases (anchoring, loss aversion, the availability heuristic) rewrote the rules of economics and decision-making.
Behavioral Psychology · Operant Conditioning
The ultimate tinker. Built boxes, pressed levers, and showed that behavior is shaped by consequences. His work on reinforcement schedules explains everything from slot machines to social media notifications.
Physics · Chemistry · Radioactivity
Two Nobel Prizes, zero shortcuts. She didn't just discover radioactivity; she built her own instruments, processed her own ore, and invented an entirely new field of science from a converted shed.
Theoretical Physics · Science Communication
Cracked safes, played bongos, decoded Mayan numerals, and won a Nobel Prize for quantum electrodynamics. He believed if you couldn't explain it simply, you didn't understand it. The patron saint of tinkering.
Social Psychology · Obedience Studies
Designed the most unsettling experiment in psychology. His obedience studies showed that ordinary people will follow authority to shocking extremes, literally. Also invented the small-world experiment (six degrees of separation).
Electrical Engineering · Invention
Thought in complete mental simulations before building anything. Invented AC power, the Tesla coil, radio control, and dreamed up wireless energy transfer a century before we got there. Pure tinker energy.
Cognitive Psychology · Mathematical Psychology
Kahneman's other half. A brilliant mind who could dismantle any argument with a single counterexample. Together they built prospect theory, which showed that people fear losses roughly twice as much as they value gains.
Primatology · Ethology · Conservation
Went to the jungle with a notebook and no degree. Observed chimpanzees making tools, redefining what it meant to be human. Proved that patience and presence are the greatest scientific instruments.
This isn't a textbook. It's a workshop. The best way to understand how the mind works is to poke at it: build small experiments, observe what happens, and let curiosity lead the way.
Every exploration here starts with a question, not an answer. Some will confirm what we already suspect. Others will surprise us. That's the point.
Assumptions are hypotheses that haven't been tested yet.
If you can't build it or demonstrate it, you don't understand it well enough.
The most interesting discoveries come from failed hypotheses.
Things we've built, launched, and keep tinkering with.