Decision Lab

30 interactive experiments exploring how your brain makes choices, fears losses, and discounts the future.

EXPERIMENT 01.1 IS FREE ย |ย  Unlock All
Category 01

Choice Overload

01.1FREE

The Jam Experiment

Pick from 3 jams, then 24. See how choice quantity affects your decision time.

01.2๐Ÿ”’

Menu Paralysis

5 vs 15 vs 40 menu items. How long until you choose?

01.3๐Ÿ”’

Satisficer vs Maximizer

10 questions to reveal your decision-making style.

01.4๐Ÿ”’

The Decoy Effect

Watch how a third option changes your preference between two.

01.5๐Ÿ”’

Feature Overload

Configure a product with 3 vs 12 options. Track time and confidence.

01.6๐Ÿ”’

Decision Fatigue

15 trivial choices, then one that matters. See quality degrade.

01.7๐Ÿ”’

Option Elimination

20 options. Remove one at a time. When are you ready to choose?

01.8๐Ÿ”’

Regret Predictor

Make choices and rate anticipated regret. Learn about counterfactual thinking.

01.9๐Ÿ”’

The Default Wins

Scenarios where defaults vary. Track your default acceptance rate.

01.10๐Ÿ”’

Analysis Paralysis Timer

Full info, one decision. How long do you deliberate vs optimal?

Category 02

Loss Aversion

02.1FREE

Coin Flip Gambles

10 gambles with positive expected value. Accept or reject each. Reveals your loss aversion ratio.

02.2๐Ÿ”’

Endowment Effect

You own an item. Would you sell it for less than you would pay to buy it?

02.3๐Ÿ”’

Sunk Cost Scenarios

5 scenarios where you have already invested. Continue or quit?

02.4๐Ÿ”’

Status Quo Bias

Portfolio rebalancing decisions. Track your reluctance to change.

02.5๐Ÿ”’

Risk in Gains vs Losses

Identical gambles, different frames. Watch your risk preference flip.

02.6๐Ÿ”’

The Mug Experiment

The classic Kahneman mug experiment, digitized.

02.7๐Ÿ”’

Insurance Overvaluation

Rate willingness to pay for low-probability event insurance.

02.8๐Ÿ”’

Pain of Paying

Rate emotional pain across payment methods: cash, card, auto-debit.

02.9๐Ÿ”’

Loss Framing in Health

Survival vs mortality framing. Same statistics, different reactions.

02.10๐Ÿ”’

Prospect Theory Calculator

Input a gamble and see its prospect theory value vs expected value.

Category 03

Temporal Discounting

03.1FREE

Now vs Later

10 money choices between now and the future. Plot your personal discount curve.

03.2๐Ÿ”’

Marshmallow Test Digital

Wait 30 seconds for double points. How patient are you?

03.3๐Ÿ”’

Hyperbolic Discounting

Reveal preference reversals that defy rational discounting.

03.4๐Ÿ”’

Future Self Letter

Write to your future self about a goal. Saved to localStorage.

03.5๐Ÿ”’

Discount Rate Calculator

Input amounts and delays to compute your personal discount rate.

03.6๐Ÿ”’

Commitment Device Designer

Design a commitment mechanism for a personal goal.

03.7๐Ÿ”’

Present Bias in Health

Junk food now vs health later. See your present-bias pattern.

03.8๐Ÿ”’

Savings Simulator

Compound growth vs immediate spending. Visualize the difference.

03.9๐Ÿ”’

Procrastination Profiler

Rate your tendencies across 8 domains of life.

03.10๐Ÿ”’

Patience Leaderboard

Compare your patience score to aggregate data from this browser.