30 interactive experiments exploring the psychology of anchoring, first impressions, and how a single number can hijack your judgment. Your brain is about to betray you.
Can a random number change what you think art is worth?
How tall is the tallest redwood? Your answer depends on what number you see first.
The classic Tversky & Kahneman experiment, recreated for you.
See a job posting with a listed salary. What do you think is fair?
How much does a suggested tip amount influence your actual tip?
Does the listing price change what you think a house is worth?
A charity asks for money. The way they ask changes how much you give.
Read a crime scenario. The prosecutor's request will anchor your sentence.
Rate a wine after seeing its price tag. Same wine, different anchor.
Rate an employee after seeing their previous rating.
How much do you spend on groceries? The question itself changes your answer.
How long will a task take? Your estimate depends on the numbers around you.
Told a number before guessing calories? That number sticks.
A subtle hint about someone's age changes your estimate dramatically.
How far away is something? A number in your head shifts your sense of distance.
What's the temperature? A question before the question changes everything.
Heavier or lighter? The question primes the answer.
How many people do you see? The anchor in the question pulls your count.
How fast was it going? A leading question rewires your perception.
A simple everyday item. Can an anchor still get you?
If we warn you about anchoring first, can you resist it? Spoiler: probably not.
Three different anchors for the same question. Which one wins?
Pick a random number. It will anchor you on something completely unrelated.
Round numbers vs precise numbers. Which anchors harder?
Does the anchor persist after you have done other experiments?
Given a high anchor, can you fight back by considering the opposite?
Are you less susceptible to anchoring in topics you know well?
Can a facial expression anchor your mood and judgment?
Each answer becomes the anchor for the next. Watch your estimates drift.
Your personal anchoring susceptibility score across all experiments.